Mattress Firm is the largest mattress retailer in the U.S. and an early adopter of Microsoft Dynamics AX 2012 for Retail. The company needed a solution to support aggressive growth plans while empowering store and company associates who are passionate about offering best-in-class customer shopping experiences.
"We chose Microsoft Dynamics AX 2012 for Retail because it provides us with a scalable platform to support our future growth and a differentiated customer and sales associate experience at the point of sale," said Patty Wade, chief information officer and vice president of Strategy and Technology, Mattress Firm. "Microsoft Dynamics AX 2012 for Retail gives us what other solutions could not -- ease of use and simplicity in operations, coupled with the ability to scale and reliably deliver on our brand promise." Microsoft Dynamics AX 2012 for Retail helps retailers do the following: Connect to customers. Multichannel capabilities enable customers to buy, pick up, return or replace items on their terms. Support for social and mobile commerce means retailers can offer promotions, discounts or coupons targeted to marketplaces or social networks -- creating critical new opportunities for customer engagement.