What are the 3 big differences between B2B and B2C channels?
Customers: B2B channels are sales avenues between businesses while B2C are typically sales avenues for end-users of a product or service
Revenue: Generally, B2B transactions are larger in revenue and volume. The volume may be higher in this avenue but at the expense of margin (sales price). Quick note: Overhead may be lower in an organization with no brick and mortar and just B2B via portals and catalog sales
What are the different channels of B2B and B2B retailing?
- Brick and Mortar stores
- Online (E-commerce) stores (including B2B portals)
- Call Centers (telephone orders/support)
- Mobile stores
- 3rd party direct sales